Confidential Marketing Proposal

Grow Vahan Plumbing
Across Burbank & Los Angeles

Prepared exclusively by Melleka Marketing

Google Ads  |  Meta Ads  |  Advanced Silver Package

Why Melleka Marketing

📍

Local Market Experts

We specialize in home services marketing across LA and surrounding cities, driving real calls from real local customers.

📞

Calls-First Strategy

Every campaign is built to drive inbound phone calls — the lifeblood of any plumbing business.

📊

Full Transparency

Weekly reports, live dashboards, and no long-term contracts. You see exactly where every dollar goes.

⚡

Fast Launch

Campaigns go live within 7 days. No waiting months to start generating leads for your business.

Google Ads Management

Search, Local Services & Performance Max
$1,000
per month
  • Full Google Ads account setup and campaign build
  • Targeted search campaigns for Burbank and Los Angeles
  • Emergency plumbing, drain cleaning, water heater, and more keyword groups
  • Competitor conquest and branded keyword strategies
  • Call tracking integration and conversion setup
  • Negative keyword management to eliminate wasted spend
  • Ad copy A/B testing with ongoing optimization
  • Bid strategy management (Target CPA and Max Conversions)
  • Performance Max campaigns for broader reach across Google
  • Weekly performance reports with spend, calls, and leads
  • Monthly strategy calls to review results and plan ahead
  • Google Business Profile optimization (GMB)

Meta Ads Management

Facebook & Instagram Advertising
$1,000
per month
  • Full Meta Business Suite setup and campaign architecture
  • Facebook and Instagram ad campaigns targeting LA homeowners
  • Lookalike audiences built from your existing customer base
  • Retargeting campaigns for website visitors and engaged users
  • Seasonal promotions (water heater tune-ups, drain specials, etc.)
  • Ad creative production — static images, carousels, and video ads
  • Lead form ads to capture inquiries directly in-platform
  • Pixel installation and event tracking configuration
  • Audience testing across demographics and interests
  • Budget pacing and ROAS optimization
  • Weekly performance reports with lead cost and volume
  • Brand awareness campaigns to dominate the local market

Advanced Silver Package

SEO, Content, Local Presence & Reporting
$1,500
per month
  • Local SEO optimization for Burbank and Los Angeles searches
  • On-page SEO — title tags, meta descriptions, schema markup
  • Google Business Profile management and review strategy
  • Monthly blog content (2 posts/mo) targeting service keywords
  • Local citation building and directory management
  • Backlink outreach for domain authority growth
  • Social media content calendar (Facebook and Instagram)
  • 8 branded social posts per month with custom graphics
  • Monthly SEO ranking and traffic reports
  • Website health audits and technical SEO recommendations
  • Reputation management — review monitoring and response templates
  • Competitor analysis and market positioning reports

Total Monthly Investment

Google Ads $1,000
Meta Ads $1,000
Advanced Silver $1,500
$3,500
per month (management fee — ad spend billed separately)
No long-term contracts. Cancel anytime with 30 days notice.

Launch Timeline

1
Days 1-2

Onboarding & Discovery

Account access, brand assets, target service areas, and key services confirmed. Kick-off call with the Melleka team to align on goals and KPIs.

2
Days 3-5

Campaign Build & Creative Production

Google Ads campaigns, ad groups, and keywords built. Meta ad creatives designed and copy written. SEO baseline audit completed. Google Business Profile optimized.

3
Days 6-7

Review & Launch

Final campaign review with client approval. Tracking, pixels, and call recording confirmed live. All campaigns launched across Google and Meta.

4
Week 2 Onward

Optimize, Scale & Report

Daily monitoring, bid adjustments, creative testing, and SEO content publishing begin immediately. Weekly performance reports delivered every Monday.

What Makes This Strategy Work for Plumbing

🚨

Emergency Intent Targeting

We capture high-intent searches like "plumber near me now" and "emergency drain clog Burbank" — people ready to call immediately.

📍

Hyperlocal Geotargeting

Ads served specifically within Burbank, Glendale, Studio City, and surrounding LA zip codes where Vahan Plumbing operates.

⭐

22 Years of Social Proof

We highlight Vahan Plumbing's decades of experience and local credibility in every ad — a powerful differentiator vs. newer competitors.

📱

Mobile-First Campaigns

Over 80% of plumbing searches happen on mobile. Every ad and landing page is optimized for instant click-to-call on smartphones.

🔄

Seasonal Campaign Strategy

Water heater tune-ups in fall, drain cleaning in winter, outdoor plumbing in spring — campaigns rotate with the seasons to maximize demand.

📈

Data-Driven Optimization

Every dollar is tracked. We optimize based on actual calls and leads generated — not just clicks — so your budget works as hard as your team.

MELLEKA MARKETING

Prepared for Vahan Plumbing — Burbank & Los Angeles, CA

melleka.com